McKinney’s Jewellers
Branding evolution
The McKinney family business was founded in 1884 by John McKinney. Since then four generations
have followed in John McKinney’s pioneering footsteps, growing and developing the family luxury
goods business to be now specialising in precious jewellery.
AGD has partnered with McKinney’s to guide the business through a brand repositioning process.
In addition to the brand evolution AGD assists with season campaign development and art direction.
Other Projects
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Margot McKinney
Exotic Abundance; Current global campaign
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Skin&Clay
Branding, press and environmental graphics
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Kalka
Rebrand
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Gwenyth May
Logo design for fashion label
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McKinney’s Jewellers
Rebrand and current campaign
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The Chopping Block
Restaurant brand and interiors Shanghai China
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Ciao Gelato
Branding, environmental graphics and packaging
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Tim Stewart Architects
Rebrand
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Margot Mckinney
Online Look Book showcasing 2014 collection
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Flame Tree Aromatics
Identity and packaging for a range of hand poured natural soy wax candles
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Buzz
Rebrand of the Buzz cafes Brisbane
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Alys Saylor
Identity and stationery for Brisbane based Plastic Surgeon
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Blowfly
Identity and packaging for Warrumbungle Wines range of boutique red wines
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Jaguar
‘Gorgeous’ campaign Australian roll out
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Magnolia Interiors
Identity and signage for Magnolia an interior design store on James Street, New Farm
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La Boite Theatre Company
Identity and signage for La Boite Theatre a major Australian theatre company based in Brisbane
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The CyberInstitute
Identity for TCI, a national leader in eLearning education
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Emporium is in Vogue
Event branding and invitation to a partnered Emporium and Vogue fashion event