Margot McKinney
Brand evolution, art direction and design
Current global campaign
For eight years AGD has worked closely with Margot McKinney as lead designer and art director.
In 2017/18 a brand evolution was undertaken to propel the Margot McKinney brand firmly into a global market.
The creative content generated has resulted in a fresh and relevant campaign ‘Exotic Abundance’ that tells a rich brand
story. A full website overhaul was undertaken and the new brand direction launched at G’Day USA in LA 2018.
Other Projects
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Margot McKinney
Exotic Abundance; Current global campaign
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Skin&Clay
Branding, press and environmental graphics
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Kalka
Rebrand
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Gwenyth May
Logo design for fashion label
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McKinney’s Jewellers
Rebrand and current campaign
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The Chopping Block
Restaurant brand and interiors Shanghai China
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Ciao Gelato
Branding, environmental graphics and packaging
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Tim Stewart Architects
Rebrand
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Margot Mckinney
Online Look Book showcasing 2014 collection
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Flame Tree Aromatics
Identity and packaging for a range of hand poured natural soy wax candles
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Buzz
Rebrand of the Buzz cafes Brisbane
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Alys Saylor
Identity and stationery for Brisbane based Plastic Surgeon
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Blowfly
Identity and packaging for Warrumbungle Wines range of boutique red wines
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Jaguar
‘Gorgeous’ campaign Australian roll out
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Magnolia Interiors
Identity and signage for Magnolia an interior design store on James Street, New Farm
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La Boite Theatre Company
Identity and signage for La Boite Theatre a major Australian theatre company based in Brisbane
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The CyberInstitute
Identity for TCI, a national leader in eLearning education
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Emporium is in Vogue
Event branding and invitation to a partnered Emporium and Vogue fashion event